Professional Experience

Executive Advisor / Design Strategist
Theorem | June 2026 – Present

• Advise enterprise organizations, product teams, and consulting agencies on scaling design maturity, building lean research functions, and aligning UX architecture with core business growth and risk management.

Global Head of UX
Wing (an Alphabet company) | September 2021 – June 2026

• Led global end-to-end product design, UX research, and human factors functions across physical and digital ecosystems.

• Orchestrated service design frameworks for autonomous drone delivery logistics, R&D packaging, and safety-critical infrastructure.

• Scaled delivery capabilities across international QSR, retail, and healthcare networks by translating complex operational field testing and competitive research into needle-moving product capabilities.

• Managed product UX footprint spanning Marketplace, GTM/Partnerships, B2B/Logistics tooling, UTM/UAS aviation software, and hardware interfaces.

Director, Product Design
Etsy | June 2020 – September 2021

• Directed senior product design teams tasked with redefining core discovery capabilities for a high-scale global marketplace.

• Leveraged complex information architecture, ontologies, and knowledge graphs to optimize Search and Personalization/Recommendation engines.

Visual Design Director
Advance | June 2017 – May 2020

• Led national research and design initiatives driving subscriber experience and revenue generation platforms across a major digital media portfolio (including NJ.com, AL.com, Masslive.com, and Oregonlive.com).

• Standardized multi-brand design systems to streamline product delivery and increase multi-platform audience monetization.

Partner / Chief Experience Officer (CXO)
SERV Design & Technology | August 2016 – 2024

• Co-founded and scaled a specialized design and technology consultancy focusing on business development, strategic research, and end-to-end product design.

• Pitched, secured, and delivered strategic design and outcome-focused user experiences for premier global brands including Facebook/Instagram, Nike, Home Depot, and Viacom.

Design Lead  
Amazon | October 2014 – September 2016

• Led strategic product design and conversion optimization initiatives across high-visibility flash sale marketplace and recommendations experience, including MyHabit, Amazon Private Label (Soft Lines), Amazon.com and PrimeNow.

• Directed design architecture for major enterprise accounts and ad integrations (AMG), including Nestle, Neutrogena, CFDA, Access Hollywood, Honda, and Orbitz.

Enterprise Commerce & Creative Leadership
(2007 – 2016)

• Bluefly | Creative Director (2013 – 2014): Directed a 20+ cross-functional team of researchers, designers, copywriters, front-end engineers, and merchandisers across Bluefly, Belle & Clive, and Private Label footprints.

• Jones Apparel Group | Digital Design Director (2012 – 2013): Oversaw responsive mobile and point-of-sale (P.O.S.) application design strategy for select and emerging digital brands (RachelRoy.com, NineWest.com, JNY.com, BrianAtwood.com).

• La Jolla Group | Commerce Creative Director (2007 – 2011): Directed digital brand development, UX, and multi-channel commerce strategies for action sports and lifestyle brands (O'Neill, Rusty, Metal Mulisha, 7 For All Mankind).