👋🏽 Habari. Hola. Hi.

I’ve dedicated my 25 year career to creating digital and physical consumer experiences, primarily in eCommerce, retail, and product design, including IoT, hardware, and apparel. I have managed nine eCommerce brands, overseeing website, app, POS, marketing, logistics/fulfillment flow and in-store experiences with teams of over 20 professionals, such as UX/UI designers, front-end developers, analysts, merchandisers, buyers, production, copywriters, stylist and SEO. My work involves collaboration with various business partners, focusing on setting realistic KPIs across Research, Design, Product, Marketing, Sales, and Technology/Engineering functions.

I work to create solutions that improve user and consumer engagement. My method is based on three main pillars: Simplicity, Accuracy, and Urgency. These pillars focus on four primary outcomes:

1. Research & Design Strategy: Emphasizing the importance of UX/CX to drive the triad - Engagement, Conversion and Retention.

2. Team Development: Successfully recruiting, managing, and mentoring a highly performant, functionally diverse team environment.

3. Quality Execution: Ensuring that vision and strategy translate into actionable outcomes for sustained success.

4. Cross-Functional Collaboration: Establishing effective partnerships with engineering/technology, product, sales, merchandising, and marketing management leaders, aligning business objectives with innovative creative strategies.

Experience

Head of User Experience, Wing (an Alphabet Company)
9/2021- Present
Service Design & Product Strategy - Marketplace (App/Web), Partnerships, Hardware/Mech. Eng., Ops/Logistics, UTM

Partner/CXO, SERV
8/2016 - 8/2025
Consulting for various clients in Hospitality, Government and Food & Beverage

Director, Product Design, ETSY
6/2020 - 9/2021
Search, Recommendations, Knowledge Base/Ontology, Design Systems, Seller Experience

Visual Design Director, Advance
6/2017 - 5/2020
Ad Experience, Sales Platform, Subscriber Experience, Special Projects

Design Lead, Amazon
10/2014 - 8/2016
MyHabit, Amazon Recommendations, Amazon Media Group, Amazon Private Label (Soft Lines)

Creative Director, Bluefly
7/2013 - 9/2014
Creative Direction, Belle&Clive, Private Label, Photography, Copy, Design, Styling, Site Merchandising

Design Director, Jones Apparel Group
1/2012 - 7/2013
RachelRoy, BrianAtwood, NineWest, JNY

Creative Director, Commerce, La Jolla Group,
8/2007 - 12/2011
O’Neill, RustyUSA, Berrics, Contiki, True Love False Idols, FMF Racing, Skateboards, KillerDana, 7forallMankind

Creative Director, CrispX Brand Agency
8/2004 - 8/2007
XFX, Nestle, Coors, Samsung, G4S

Full resume upon request.

Personal Interests

• Cafe Racer Motorcycles
• Cooking
• Drawing/Illustration
• Grafitti Art
• Hiking
• Industrial Design
• Rock Climbing
• Skateboarding
• Surfing
• Technology
•Typography/Design