Over the last two decades, I've focused my days (and a lot of nights) on the fashion/lifestyle market with a focus on eCommerce and digital product. I've managed up to 7 eCommerce products (brand/site experiences) with teams 20+ including; UX/UI designers, front-end developers, graphic designers, photographers, stylist, producers/editors, merchandisers, copywriters and athletes. While my focus is two divided in two equal parts; 1) building up, encouraging and developing my teams and 2) strategy & direction — quantifying the creative process via the user-experience, engagement and ultimately conversions, I work collaboratively with various business partners. Through the lens of setting realistic KPIs with Marketing, PR, Acquisition & Retention, Sales, Merchandising, BI and Tech I've been afforded the opportunity to dive deep for creative and technical solutions that build smarter experiences for the target customer(s).
AdvanceLocal
Director, Visual Design (Product)
NJ.com, AL.com, Masslive.com, Oregonlive.com & 10 more: 6/2017 – 5/2020
Leading initiatives in user research, visual and affective design schema/testing, accessibility standards, style guide for brand strategy, design consistency as it relates to efficient front end engineering for all markets and subsidiaries
Coordination and execution of efforts between cross-functional teams for design, product, marketing and content
Goal setting KPIS for customer experiences regarding both visual design of products/ apps and customer service touchpoint(s)
Amazon
Design Lead/L6 (Product–Web/Apps, Marketing, Soft lines)
Variable hourly rate — Description text. Sed ac urna lacus. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. Donec et convallis metus, et luctus odio. Fusce porta quam purus, vel consectetur est luctus vel.
Bluefly
Creative Director (Product–Web/App, Fashion, Marketing)
Variable hourly rate — Description text. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. Donec et convallis metus, et luctus odio. Fusce porta quam purus, vel consectetur est luctus vel. Sed ac urna lacus.
Jones New York/Rachel Roy
Digital Design Director (Product/Web, Marketing)
Variable hourly rate — Description text. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. Sed ac urna lacus. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. Fusce porta quam purus, vel consectetur est luctus vel.
La Jolla Group
Director, Visual Design (Product/e-commerce, Marketing)
Personal: $175/hour — Description text. Sed ac urna lacus. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. Donec et convallis metus, et luctus odio.
Business: $250/hour — Description text. Sed ac urna lacus. Donec fermentum venenatis ipsum, eu mi placerat quis.
