Overview
MyHabit by Amazon has provided a platform for deep diving a lot of my concepts around business development, e-commerce, testing scenarios, strategy, process management, team building and professional maturity, level-setting management (managing up and down) and so much more. The opportunity to explore and bring these ideas to life in various customer facing experiences have been pivotal in supplementing and strengthening my savvy in CX, both on and offline, management, development and measuring more efficiencies around what works and what does not work. ...The Amazon culture is actually really good for that.
The core responsibilities of my role here are:
delivering creative solutions for digital content/commerce that communicate clearly and stand out in the market space,
using UX/VXD to impact conversion and performance while evolving customer experience toward a frictionless interaction,
evaluate and elevate creative through visual merchandising and editorial photo direction with Sr. Photo Art Directors,
identify emerging trends (in market or via measured customer experience) and site metrics to inform product and road map,
develop effective cross-functional partnerships – collaborating closely with Technology, Merchandising and Marketing Management leaders to execute business and creative strategies,
recruit, manage & coach direct reports consisting of web designers & junior web designers,
foster a culture of excellence, creativity and results,
successfully motivate a robust and fast-paced team, especially when the path is less than clear and deadlines are tight.
PRODUCT
Brand Strategy, Design Strategy, E-commerce
Creative execution is a key component in large initiatives. The amount of research, hypothesis', testing, validation and design exploration and collaboration represent only a portion of the problems to resolve when relaunching a brand experience. Additionally, the specific creative outcomes are somewhat subjective as they are based on a combination of data analysis, internal marketing and design strategy as well as end-user research, behaviors and market segments (personas).
MEDIA PARTNERSHIPS
Design Strategy, UX, Creative Direction
The essence of a good partnership is communication. Bringing clarity to objectives, dates, sign-offs and having the right stakeholders at the table can make the decision making process a great experience. I’ve had the pleasure to work with a great deal of highly collaborative cross-functional teams in differing verticals and below is a taste of some of the great work accomplished.
CFDA + Amazon Fashion/NYFW
The essence of a good partnership is communication. Bringing clarity to objectives, dates, sign-offs and having the right stakeholders at the table can make the decision making process a great experience. I’ve had the pleasure to work with a great deal of highly collaborative cross-functional teams in differing verticals and below is a taste of some of the great work accomplished.
Poland Spring & OZARKA
The essence of a good partnership is communication. Bringing clarity to objectives, dates, sign-offs and having the right stakeholders at the table can make the decision making process a great experience. I’ve had the pleasure to work with a great deal of highly collaborative cross-functional teams in differing verticals and below is a taste of some of the great work accomplished.