About

From time to time I engage in outbound projects with small company I co-founded:
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Hola. Hi. こんにちは.

Over the last 19 years, I've focused my days (and many nights) on creating experiences for the CPG and fashion markets with a focus on eCommerce, retail and digital product. I've managed 9 eCommerce products (brand/app/pos/site experiences) with teams 20+ including; UX/UI designers, front-end developers, graphic designers, photographers, stylist, producers/editors, merchandisers, copywriters and athletes.

What I DO…

I work collaboratively with various business partners. Raising the bar through the lens of setting realistic KPIs with Design, Marketing, PR, Acquisition & Retention, Sales, Merchandising, BI and Tech. I've been afforded the opportunity to dive deep for creative and technical solutions that build smarter experiences that seek to increase engagement for the end user/customer. I've worked for company’s and clients such as Amazon, Nike, Hurley, Nestle, Coors, Jones New York, Rachel Roy, Anne Klein, O'Neill USA, Honda, Metal Mulisha, Contiki, G4Si, XFX, Wakefern to name a few. That being said, my focus is three simple but effective paths;

1) Design Strategy — quantifying the creative process via the user-experience, engagement and ultimately conversion. Vision and Strategy without execution is like a new car without oil; looks good, smells good and may even start but rest assured you will not make it off the starting line when the engine falls apart.

2) Build, develop and encourage individuals and team collaboration