Advise enterprise organizations, product teams, and consulting agencies on scaling design maturity, building lean research functions, and aligning UX architecture with core business growth and risk management.

• Led global end-to-end product design, UX research, and human factors functions across physical and digital ecosystems.
• Orchestrated service design frameworks for autonomous drone delivery logistics, R&D packaging, and safety-critical infrastructure.
• Scaled delivery capabilities across international QSR, retail, and healthcare networks by translating complex operational field testing and competitive research into needle-moving product capabilities.
• Managed product UX footprint spanning Marketplace, GTM/Partnerships, B2B/Logistics tooling, UTM/UAS aviation software, and hardware interfaces.
• Grew the UX team from 2 to 10 and built a design strategy framework for FAA compliance that unlocked BVLOS operations and operational scale.
• Insights drove significant cost savings by redefining ground and partner operations infrastructure ahead of scale efforts.
• R&D efforts defined the industrial design packaging direction, improving payload for partners and consumers by ~86%.

• Directed senior product design teams tasked with redefining core discovery capabilities for a high-scale global marketplace.
• Leveraged complex information architecture, ontologies, and knowledge graphs to optimize Search and Personalization/Recommendation engines.
• Moved search from unstructured to structured data through data modeling and ontology initiatives, improving search-funnel conversion by ~30% and lifting core GMS by ~3%.

National digital media & publishing group

• Led national research and design initiatives driving subscriber experience and revenue generation platforms across a major digital media portfolio (including NJ.com, AL.com, Masslive.com, and Oregonlive.com).
• Standardized multi-brand design systems to streamline product delivery and increase multi-platform audience monetization.
• Concepted and launched a subscriber paywall across 12 markets, growing paid digital subscribers from zero to 250,000 and registered users past 9 million — approximately $136M in revenue.

Design & technology consultancy, co-founded

• Co-founded and scaled a specialized design and technology consultancy focusing on business development, strategic research, and end-to-end product design.
• Pitched, secured, and delivered strategic design and outcome-focused user experiences for premier global brands including Facebook/Instagram, Nike, Home Depot, and Viacom.
• Grew MRR ~24% with partners through pitch work, collaborations, and a shift to a value-based pricing model focused on quality and delivery rate.

• Led strategic product design and conversion optimization initiatives across high-visibility flash sale marketplace and recommendations experience, including MyHabit, Amazon Private Label (Soft Lines), Amazon.com and PrimeNow.
• Directed design architecture for major enterprise accounts and ad integrations (AMG), including Nestle, Neutrogena, CFDA, Access Hollywood, Honda, and Orbitz.
• Improved fashion discovery, brand storytelling, and the customer journey across Amazon Fashion, driving year-over-year growth in page views and unique visitors — MyHabit alone generated 934.8M page views, 18.8M unique visitors, and 88.5M visits at a 2.24% visit conversion rate.

Enterprise Commerce & Creative Leadership · 2007—2016

Currently advising enterprise teams on design strategy and scale through Theorem.