Case Studies
I use design to turn complex business decisions into customer trust, operational clarity, and measurable growth.
Culture × CommerceThe through-line across every project: making what people care about work as a business.
Filter
Business outcome
Capability
Sector
Wing
2021–2026
Make autonomous drone delivery something partners, regulators, and neighborhoods trust.
- Role
- Global Head of UX
- Scale
- UX team grown 2→10 · hardware + software · FAA-regulated network
- What I led
- Hardware research, service design, packaging, FAA compliance pathway
- Key result
- 86% more partner goods payload · 79.5% more partner-merchants
- Partners
- DoorDash, Walmart, Apian
- Lens
- Mobility × Neighborhood trust
Etsy
2020–2021
Rebuild search and discovery so a global marketplace surfaces the right maker for every buyer.
- Role
- Director, Product Design
- Scale
- Global marketplace · search & discovery · ontology & knowledge graphs
- What I led
- Information architecture, data modeling, search UX, design leadership
- Key result
- ~30% search-funnel conversion lift · ~3% lift in core GMS
- Partners
- Online marketplace · sellers & buyers
- Lens
- Maker culture × Marketplace
Advance
2017–2020
Launch a subscriber paywall across a fragmented portfolio of local news brands.
- Role
- Visual Design Director
- Scale
- 12 markets · multi-brand design system · national publisher network
- What I led
- Multi-brand design system, paywall experience, visual direction
- Key result
- 250K paid digital subscribers from zero · ~$136M subscriber revenue
- Partners
- National digital media & publishing
- Lens
- Local journalism × Subscriptions
Amazon Fashion
2014–2016
Build fashion credibility at Amazon scale.
- Role
- Design Lead
- Scale
- 20+ person team · weekly marketing launches · fashion categories
- What I led
- Research, creative, merchandising, partner programs
- Key result
- 934.8M page views · 18.8M unique visitors
- Partners
- CFDA, fashion brand partners
- Lens
- Commerce × Culture
How I work
Observe → Prove → Scale
01
Observe
Research the real constraint.
02
Prove
Build the right system or product.
03
Scale
Operationalize it across teams and markets.
What leaders say
“Jacin empowers teams to shape product strategy and development, advancing complex products while fostering a more collaborative culture of innovation.”
“Jacin brings fresh perspectives, sound judgment, and a willingness to challenge conventional thinking — driving innovation and meaningful organizational change.”
“Jacin's leadership on the hardware research was critical — he has a unique ability to see around corners.”
I partner with leaders navigating growth, new business models, organizational change, and complex customer experiences.